Why "No!" Is Almost as Good as "Yes!"

14 August 2023
27 min listen
Advisor Institute Audiocast Episode 5
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    Kenneth Haman| Managing Director, AB Advisor Institute
    Scott M. Tatum, CIMA, CFP®| Director—AB Advisor Institute

    Summary

    All sales professionals experience rejection as part of their work. Every conversation with a client or prospect has the possibility of ending with refusal, either of the idea that the advisor is recommending or of the value of the advisor as a professional.

    Scott and Ken explore how the fear of rejection influences the ability of some advisors to pursue building collaborative relationships with professionals who are in a position to refer new clients. They observe that approaching centers of influence (COIs) represents a very low level of refusal compared to the potential benefits: if the professional says no, the advisor has not lost anything, but if the COI says yes, it can be a huge benefit to the practice. With this in mind, Ken and Scott provide a new way for advisors to think about hearing the word “No” and what they can do to make a rejection a positive experience.

    The information contained herein reflects the views of AllianceBernstein L.P. or its affiliates and sources it believes are reliable as of the date of this production. AllianceBernstein L.P. makes no representation or warranties concerning the accuracy of any data. There is no guarantee that any projection, forecast or opinion in this material will be realized. Past performance does not guarantee future results. The views expressed here may change at any time after the date of this publication. This video segment is for informational purposes only and does not constitute investment advice. AllianceBernstein L.P. does not provide tax, legal or accounting advice. It does not take an investor's personal investment objectives or financial situation into account; investors should discuss their individual circumstances with appropriate professionals before making any decisions. This information should not be construed as sales or marketing material or an offer or solicitation for the purchase or sale of any financial instrument, product or service sponsored by AB or its affiliates. References to specific securities are presented solely in the context of industry analysis and are not to be considered recommendations by AB. AB and its affiliates may have positions in, and may affect transactions in, the markets, industry sectors, and companies described herein.


    About the Authors

    Ken Haman is the Managing Director of the AB Advisor Institute. He joined the firm in 2005 from a private consulting practice to the financial-services industry. In his current position, Haman develops and delivers consulting and training to financial advisors and key leaders at AB's partner firms, specifically in the areas of strategic marketing, effective communication with clients and practice-management strategies. His professional experience includes managing a practice in psychotherapy for 20 years in the Washington, DC, area and a consulting practice to large organizations, financial professionals and senior executives in the Mid-Atlantic states. Haman holds a BA in business administration from Lebanon Valley College; an MDiv from Princeton Theological Seminary; an MAPC from Moravian College; and certifications in clinical hypnosis and neuro-linguistic programing from the American Hypnosis Training Academy. Location: New York

    Scott Tatum is the Director of the AB Advisor Institute, where he delivers consulting and training to financial advisors at AB’s partner firms, specifically in the areas of client acquisition, client communication and team management strategies. His goal is to help advisors, teams and managers be more effective in their roles. Tatum joined AB in 2008. His professional experience in the investment industry began in 1985 and includes sales and sales leadership positions. Tatum has held positions with OppenheimerFunds, HD Vest and MFS Investment Management, where he was a regional vice president. He holds a BBA (cum laude) in marketing from the University of North Texas. In addition to being a Certified Financial Planner® professional and a Certified Investment Management Analyst®, Tatum carries NASD Series 7, 24, 53 and 63 licenses. Location: Dallas