In this environment, some legacy carriers may not survive. However, more nimble companies directly exposed to the short-term disruption may be better positioned for long-term recovery. For example, Ireland-based AerCap rents out planes to airlines. At a time when large carriers are reluctant to buy new planes, AerCap may benefit from the lack of planning visibility, and it gets paid even when its planes are half-empty or sit on the ground. Hungarian discount carrier Wizz Air is another example. The company boasts a low-cost base and doesn´t rely on business travel for its revenue.
Retail: Online Surge Fuels Digital Transition
The retail industry in Europe presents a different picture. There is a stark contrast between the economic winners and losers of the lockdown. Companies that are either fully online or that already had a strong e-commerce presence are thriving. Meanwhile, legacy chains that rely heavily on brick-and-mortar shops are struggling even more than before the onset of the pandemic.
Before COVID-19, Europeans hadn’t embraced online shopping as much as American or Asian consumers. Certain market segments, such as elderly customers, were skeptical of buying online. The lockdown has virtually forced them to give it a try and has now generated a source of sustainable demand for the online retail industry. In the UK, for example, monthly online shopping growth has surged from below 10% in early 2020 to above 40% in recent months, boosting the penetration rate of digital retail (Display).